Top 5 Social Networking Apps on iOS in Hungary: Q4 2023

In Q4 2023, the top 5 social networking apps on iOS in Hungary demonstrated varied performance in terms of downloads, revenue, and weekly active users. Here's a detailed look at how Messenger, Facebook, WhatsApp Messenger, Rakuten Viber Messenger, and Threads, an Instagram app fared.

Messenger experienced fluctuations in both revenue and downloads throughout the quarter. Revenue peaked at around $28 in the week of December 4, while downloads saw a significant rise towards the end of the quarter, reaching approximately 10.6K in the week of December 25. Weekly active users showed a consistent upward trend, culminating at roughly 803.7K in the final week.

Facebook saw notable revenue spikes, particularly in the weeks of November 6 and December 4, with earnings around $2.6K and $2.5K, respectively. Downloads increased steadily, peaking at approximately 9.3K in the last week of December. The app maintained a robust user base, with weekly active users reaching about 1.4M by the end of the quarter.

WhatsApp Messenger maintained stable download numbers, with a slight increase towards the end of December, hitting around 4.4K. Weekly active users also grew, peaking at about 415.6K in the final week of the quarter.

Rakuten Viber Messenger showed consistent revenue, with a high of approximately $735 in the week of November 6. Downloads saw a significant jump in the last two weeks of December, reaching around 5.2K. Weekly active users remained steady, ending the quarter at approximately 432.9K.

Threads, an Instagram app, a newer entrant, showed impressive growth in downloads and active users. Downloads surged from around 7.2K in the week of December 11 to approximately 14.6K by the end of the month. Weekly active users followed a similar upward trajectory, peaking at roughly 29K in the final week.

For more detailed insights and comprehensive data, visit Sensor Tower.